concept + execution
BRANDING DESIGN
It is more complex than one thinks it is.
Creative works – reimagened
Bringing Your Vision to Life
An experienced logo creative who creates logos that truly represent the brand vision. MyArt focuses on research, timeless design, and collaboration to make logos that resonate with the brand’s audience. MyArt’s goal is to help the brand make a strong and lasting impression. Whether it is a new business or established, MyArt is here to create a memorable logo that speaks to its target audience
simply, NOT SIMPLE!
Here’s how MyArt do it!
Consultation
A thorough consultation with the client. This initial conversation is crucial for understanding their business, vision, values, and target audience. MyArt asks questions to gain insights into their brand personality and objectives.
Market Research
MyArt conducts market research to understand the industry, competitors, and current design trends. This helps MyArt identify gaps and opportunities for creating a unique logo that stands out.
Creative Brief
After gathering all necessary information, MyArt creates a creative brief that outlines the project’s scope, goals, and specific requirements. This document serves as a reference point throughout the design process.
Sketching and Brainstorming
MyArt starts with pencil and paper to sketch out rough ideas and concepts. This initial creative phase is essential for generating a wide range of possibilities.
Digital Design
Once MyArt outlines strong concept sketches, MyArt moves to digital design tools like Adobe Illustrator and refines, experiment, and develop these concepts, through color, typography, and iconography.
Simplicity and Versatility
MyArt believes in the power of simplicity. A logo should be easy to recognize and memorable. It should work well at various sizes and in different applications, from business cards to billboards.
Customization
MyArt strives to create custom logos that are tailor-made for each client. Cookie-cutter solutions don’t work because every brand is unique. MyArt designs logos from scratch, avoiding clip art or generic templates.
Typography
Choosing the right typography is essential. The fonts and lettering in a logo must convey the brand’s tone and personality. MyArt carefully select or customize fonts to match the overall design.
The overall process doesn’t stop there; there’s more to it!
Logo design is crafted to conform to standard applications and usage while always aligning with the brand’s vision and the services it offers
Color Psychology
Colors play a significant role in logo design, as they can evoke specific emotions and associations. MyArt selects colors that align with the client’s brand identity and their target audience’s preferences
Scalability
A logo should be scalable without losing its integrity. MyArt ensures that the design looks great in both small and large formats, maintaining its impact and clarity.
Legal Considerations
MyArt ensures that the final logo design is original and doesn’t infringe on any trademarks or copyrights. I provide clients with guidance on registering their logo if needed.
Brand Guidelines
MyArt create a brand guidelines document that outlines logo usage, color palettes, typography, and other visual elements to maintain brand consistency.
How MyArt Works
Transforming business through creative process!
Idea is limitless – it is done
CREATIVE-LY UNIQUE!
MyArt’s logo design process is a combination of creativity, research, and collaboration. By understanding my clients’ needs and their customers’ preferences, I strive to create unique and memorable logos that capture the essence of the brand and leave a lasting impression on their audience.